Donna Vekić
Donna Vekić is a trailblazer in tennis, earning four WTA titles and becoming the first Croatian tennis player to win an Olympic medal, but also a an entrepreneur and businesswoman.
Bridging identity and digital presence
Donna Vekić needed a digital platform capable of representing her dual identity as a world-renowned tennis icon and an emerging entrepreneur.
The platform needed to effectively showcase her DNNA brand, highlight her professional achievements, and reflect her personal story.
It also needed to engage her global audience while providing business partners and sponsors with professional insights into her projects, strengthening collaborations and sponsorship opportunities.
Fusing personal story and professional success
Donna wanted a digital platform that effectively combined her personal story with her professional achievements, creating a cohesive narrative for her audience.
She needed a website that allowed fans to easily follow her journey-from her tennis career to her entrepreneurial ventures-while also simplifying access to DNNA products and serving as a central hub for her brand and legacy.
We worked closely with Donna to create a modern, user-focused website that reflects her vision, enhances her digital presence, and supports her brand and story.
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How Donna found us
Fina published a public tender in order to procure the best offer and subcontractor. Among the applicants, Gauss proved the best candidate for a project of this importance and complexity.
Why Donna chose us
With over a decade of experience in creating robust digital platform solutions, we were confident that our application would secure us this opportunity.
What we did for Donna Vekić?
We created a comprehensive digital hub that immaculately connects Donna’s sports legacy with her DNNA brand, fostering global engagement with her fans and customers while reinforcing her entrepreneurial presence.
How was Donna Vekić web created?
We developed an optimized website using our Gauss Box, featuring an intuitive CMS, integrated eCommerce functionality, and improved SEO to maximize visibility and performance.
Results and benefits
The new website lets Donna share updates on her career and achievements while providing easy access to DNNA products. With over 100k followers and 15k+ monthly visitors, it strengthens her connection with fans and enhances her brand's digital presence.
The platform boosts engagement, increases brand visibility, and sets a new benchmark for athlete-entrepreneur digital presence, blending Donna’s sports success with entrepreneurial ventures.
Donna vekić's bright future
Our website development experience helped Donna combine her sporting excellence and entrepreneurial spirit, showcasing the best of her story to the world.
By crafting a platform that showcases her story, branding, and online store, we created a portal that inspires fans and supports her brand.
The collaboration with the Gauss team was extremely productive and professional. The website not only perfectly reflects my sporting spirit but also represents my business interests in an exceptional way.
