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Internal tools and audience platforms

Entertainment & media

From audience analytics to seamless content delivery, we develop the tools media companies need to thrive in today's competitive environment.

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Key entertainment Challenges

Discovery and engagement

With audiences spread across multiple platforms and devices, entertainment companies face rising acquisition costs, limited organic reach, and shallow engagement metrics - making it harder than ever to connect with viewers and measure impact.

Workflow complexity

As audience expectations rise, production and post-production workflows are becoming increasingly complex. Creative teams lose valuable time to non-creative tasks, while communication gaps lead to costly delays and missed deadlines.

Slow data analysis

Many entertainment teams make decisions based on outdated data, missing the chance to act on real audience behavior. Without timely insights, marketing spend is less effective, and content strategies lag behind emerging trends.

How We Support media professionals

Make sure your content is available on the go

With over 90% od video views coming from smartphones and mobile being the preferred way of listening to music, connecting with users on their devices is no longer optional - it is essential.

Deliver seamless access to your content, boost engagement, and gather valuable insights to refine your content strategy.

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How mobile apps transform your entertainment and media business:

Easier on-the-go access

Give your audience instant access to content with a mobile app that puts everything just a tap away.

Increased audience engagement and personalization

Expand your reach and keep your audience engaged with push notifications, personalized feeds, and interactive community features like likes, comments, and shares.

Better monetization opportunities

Maximize revenue potential with in-app purchases, subscriptions, ad placements, and exclusive content, all within a seamless user experience.

Data collection and audience insights

Track and analyze trends and user behavior to gain valuable insights, helping guide your content strategy and advertising efforts.

Controlled algorithms

Own your own platform and deliver content on your own terms, without third-party interference.

Rely on a solution tailored to your needs

Your audience only notices technology when it fails. Buffering, irrelevant recommendations, and frustrating interfaces can drive users away.

Ensure your media experience runs seamlessly with a customized solution designed to meet your unique needs, keeping your audience engaged and happy.

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How custom solutions transform your entertainment business:

Seamless scalability

Ensure your platform scales effortlessly with growing user numbers and sudden viewership spikes, all while maintaining top-tier quality and a seamless user experience.

Deep analytics and insights

Track, record, and analyze key metrics data to make informed decisions quickly, ensuring your business stays agile and responsive.

Fully tailored platform

Offer your users a platform customized to their expectations, delivering content seamlessly, aligned with their interests.

Superior security and IP protection

Maintain full control over user data and digital rights, ensuring the protection of your media assets while staying compliant.

Better workflow integration

Streamline your production, distribution, and marketing processes into one system, driving efficiency and eliminating bottlenecks.

AI in the entertainment & media industry

With new AI tools launching daily, it’s easy to get overwhelmed.

We help entertainment professionals focus on practical, high-impact solutions that simplify workflows, solve real challenges, and unlock the true potential of AI in media.

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How to transform entertainment & media with AI:

Smarter content discovery

Supercharge your algorithms with AI to deliver content that truly resonates - driving deeper engagement, longer screen time, and stronger user retention.

AI-powered content analysis

Accelerate and automate metadata creation with AI - generating richer descriptions, enhancing discoverability, and reducing manual workload without increasing costs.

Faster localization

Break language barriers and expand your global reach with AI-powered transcriptions and translations, delivering content to international audiences faster and more efficiently.

Better audience insights and sentiment

Gain real-time insight into how your audience thinks and feels to refine your content and marketing strategies for maximum impact.

AI that works, not science fiction

Entertainment and media businesses are as diverse as the audiences they serve, each with unique content, platforms, and production workflows. That's why Gauss develops AI solutions tailored to fit your creative ecosystem, enhance your operations, and deliver real impact where it counts.

Why our AI solutions are the right fit for your business:
• Seamlessly integrate with your production, distribution, and marketing systems
• Adapt to your creative and operational workflows for maximum efficiency
• Unlock insights that power smarter decisions and audience-first experiences

Stay ahead in a fast-evolving industry with AI designed to elevate creativity, streamline operations, and drive lasting engagement.

20-30% Shorter content production time with custom software.
15-25% Higher audience retention rates with tailored user experiences.
40% More users can be handled at the same time with purpose-built platforms.
10-18% Higher ad click-through rate with personalized content delivery.

Entertainment & media Client stories

+150 industry leaders have trusted Gauss

AI radio
24/7 Availability without added labor cost
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Gauss AI-powered radio request system has transformed our station's listener engagement, as our audience can now request songs 24/7. Since implementing this smart system, our listeners now have access to our station all day, every day, providing them a modern experience in line with their expectations.

Anonymous (NDA)

AI radio service

Entertainment industry partner

13+

Years creating business solutions

Up to 90%

User retention with mobile apps

>99%

System uptime and availability

What our clients say

A very easy-going approach, listening to our requests and comments without taking them personally.

CARNET
CARNET Luka Mlinarić, IT Specialist

All deliveries were delivered on time and in the expected quality. The Gauss team had no trouble fitting into our management style and effectively communicating with our team members.

ERICSSON NIKOLA TESLA
ERICSSON NIKOLA TESLA Vinko Staković, Site Manager

Gauss Development was able to finish the deliverables in a timely manner and in the expected quality. The end-users were pleased with the results. The team is skilled and experienced when it comes to intercompany cooperation.

ATOS
ATOS Boris Bajtl, Head of Operations

Gauss Development was able to deliver all the outputs with minimal errors and on time. Their project management is great and they regularly hit deadlines. The team communicates using Cisco, WebEx, Cisco Meeting Virtual rooms, and their proprietary platform.

FINANCIAL AGENCY, FINA
FINANCIAL AGENCY, FINA Dario Belić, Service Director

The entire process was very straightforward; Gauss did not complicate things more than necessary. They were very patient in explaining everything that was outside of our domain. We understood each other easily, which is not often the case when marketing and IT sectors come together. They were accessible and quick in their responses.

PHOENIX FARMACIJA
PHOENIX FARMACIJA Tomislava Cajkovac, Marketing Specialist

Gauss team actively contribute to different scenarios and technical approaches to system requirements, utilizing corporate standards to address challenges related to both development and business processes. Gauss is friendly and service-oriented, but also stringent when it comes to performance and delivery, whether it's our own team or Gauss employees.

CELERO CLOUD GMBH
CELERO CLOUD GMBH Frederic Stickel, Senior Project Consultant

Our initial goal was to get an initial solution off the ground. We ended up with a comprehensive reporting platform that enabled us to evolve our market offering from survey reporting to bespoke automated assessments and automated consulting. This was enabled by good modular design and the continuity Gauss Development could offer.

REPORTGORILLA
REPORTGORILLA Theo Salzberg, CEO

Working in partnership on a project was a positive experience. We had no problems with the Gauss team in terms of communication and collaboration. The team brought valuable expertise, especially in terms of software development, and we appreciated their commitment to ensure the success of the project.

FERIT
FERIT Emmanuel Karlo Nyarko, Associate Professor

Gauss is the best design and development company I've ever worked with. In fact, I'm working with them on more brands. I cannot recommend this company enough. You will love working with them. They're fairly priced and extremely talented. No matter what I need, whether it's an app, a website, or a proprietary software solution, the only choice is Gauss.

KATIE SCHWARTZ
KATIE SCHWARTZ Katie Schwartz, SEO, Brand & Reputation Mgmt Consultant

They did basically, everything I imagined. Whether it is the redesign, mobile application, web development, hosting transfer, you name it. It is a delight to work with them because they are truly dedicated to the client's vision. I am happy to say I am going to continue to work with them.

EDCOM DOO
EDCOM DOO Edi Žužić, Owner

We finished a successful project along with a partner and Gauss. Now we have great ongoing cooperation with Gauss for updates, and all necessary support for our app. We were very satisfied with their service and overall quality of the final product.

SUPER KARTICA DOO
SUPER KARTICA DOO Zdravko Radulović, CEO

Collaborating with Gauss so far has been a highly positive experience. They have proven to be a reliable partner for both past and future projects.

SONUS ART
SONUS ART Katarina Jurman, Marketing Manager

We are extremely satisfied with the work Gauss has done for us. They are actually part of our team, working diligently and professionally on building an excellent product that meets the needs of our customers. They communicate well and have a highly skilled team, making them capable of addressing the requirements of our product.

EDUKIT
EDUKIT Andrew Collins, Project Manager

We have been collaborating with Gauss for an extended period of time. With their flexibility, we were able to expand our team with their programmers. There was no distinction among the programmers; they worked closely together as a team. Gauss has a skilled, experienced, and reliable team that you can rely on.

NEWSCRON
NEWSCRON Elia Palme, Co-Founder & CTO

We have a close collaboration with Gauss. Their team has helped us in developing new websites and features for six different websites. Gauss has provided us with the opportunity to directly engage with their highly skilled team of programmers. We highly recommend this company as a development partner.

TELEDYNE TECHNOLOGIES
TELEDYNE TECHNOLOGIES Niels Alsted, Webmaster

Their big plans and ideas are impressive. Web shop sales practically blossomed, becoming the top seller among seventeen Ferivi stores.

FERIVI & CO.
FERIVI & CO. Mario Pleša, Webshop Manager

They were top professionals in their work.

UNIKOM
UNIKOM Marijan Šveiger, IT System Manager

I must express my admiration for their direct, amiable, and transparent approach.

TURISTIČKO-UGOSTITELJSKA ŠKOLA SPLIT
TURISTIČKO-UGOSTITELJSKA ŠKOLA SPLIT Ivo Bilić, Principal

We have been treated like a strategic partner.

LINKSTER
LINKSTER Co-Founder & CEO

I particularly liked their communication, their way of working, and the job they did.

HUIP
HUIP Dragana Galac, Project Manager

Thanks to Gauss, the product has been effective and easy to use on a daily basis.

ME.MUM
ME.MUM Maja Bujas, CEO
4.9
21 reviews
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Frequently asked questions

Understanding your business doesn't require us to have worked with identical companies before. What matters is our ability to listen, learn, and collaborate effectively. We've designed our approach specifically to bridge this knowledge gap—combining your deep industry expertise with our technical capabilities. This collaborative method ensures we develop solutions tailored to your specific challenges rather than applying generic templates. Many clients find that our fresh perspective, paired with technical excellence, actually leads to more innovative solutions than working with developers who bring industry preconceptions.

Budget and timeline concerns stem from legitimate industry experiences. We address these risks through transparency, clear communication, and structured planning. Our ISO 9001 certification demonstrates our commitment to quality management processes that deliver predictable outcomes. We establish clear milestones with defined deliverables, providing visibility throughout the project lifecycle. This transparency allows for early identification and resolution of potential issues before they impact schedules or budgets. While no development project is without challenges, our approach minimizes surprises and keeps you informed every step of the way.

In media and entertainment, technical glitches directly impact audience experience and business reputation. Our quality assurance approach—backed by ISO 9001 certification—focuses on delivering reliable, high-performance solutions. We implement comprehensive testing strategies that evaluate both technical performance and user experience. This rigorous quality focus ensures your audience enjoys smooth, intuitive experiences without the technical issues that damage engagement and trust. When technology works seamlessly, it becomes invisible—allowing your content to take center stage.

System integration challenges can derail even the most promising projects. We address this reality by thoroughly mapping your technical ecosystem early in the project—identifying connection points, data flows, and potential complications before development begins. This upfront investment reduces integration surprises later. We design solutions with clear interfaces and flexible architecture that can adapt to your existing systems rather than forcing disruptive changes. This thoughtful integration approach minimizes disruption to your operations while still delivering the benefits of new technology.

Long-term success requires more than just initial development. We design solutions with maintenance and evolution in mind—creating clean architecture, comprehensive documentation, and knowledge transfer that empowers your team. Our structured handover process ensures you fully understand how to use, maintain, and extend your solution. For ongoing needs, we offer flexible support options that can grow or shrink based on your requirements. This approach ensures your technology investment continues delivering value as your business evolves, without creating dependency on external resources.

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