CMS, also known as Content Management System, is software that helps users to create, edit and publish content on a website without advanced developer knowledge. You can build your website without having to know how to write code. Such tools make the process of creating, writing, and managing content very simple given that it offers you templates that work within the designs of the website.
Overall, a user can manage content, add pages or publish blog posts without breaking the overall look and design of the website. It suits well for organizations as it allows multiple users or team members to manage and monitor web content. Its simplicity also allows you to manage website content piece-by-piece.
When talking about CMS's usual features, it refers to (Optimizely.com):
content creation - allows users to simply manage and create content,
content storage – stores all your content in one place,
workflows – assign permissions for managing content based on users’ role (editor, admin, author),
content publishing – allows you to push the content live.
In the next chapters, we’ll give you an overview of some of the most useful benefits you can get out of using CMS tools.
What do we mean when we say you don’t need the help of developers to manage your website's content?
You don’t have to depend on developers or the knowledge of coding to create and edit the content on your site. Your team members or staff can make changes as they wish, add pages, or publish blog posts. It’s based on a drag-and-drop system and with little training, users can manage content without developer support. This gives technical developers the space to focus on functionality and advanced features.
Content editors could write text and style it, add multimedia, enter a blog, add pages, manage navigation, etc. Besides that, your team will have the space to work more efficiently and rationalize workflows. Moreover, some tools, like Gauss Box, allow you to manage multiple websites from a single interface and it also provides you with multilingual support. Easy as that, manage all your website content and options on your own.
Simply put, search engine optimization (or shorten SEO) is the process that helps your website/content rank higher on, for example, Google. It refers to organic ranking, meaning you don’t have to pay to push your website to the top of the page on search engines. Naturally, you can imagine how crucial SEO is for the appearance and positioning of websites in organic search.
It’s also a very important part of driving traffic and potential customers to your website. With CMS tools it’s simple to optimize your site with title tags, meta descriptions, keywords, search-friendly URLs, etc. Some CMS tools will also enable you to add redirects in the event you need to unpublish or a page you need to delete.
Another great side of this module is that it allows multiple users to access the CMS at the same time. To be specific, at any time your team members can manage your website's content and work on the same landing page. For example, your marketing team can create and publish content and your developers can add custom code to your theme. It’s very practical for growing businesses as they can manage the website as it grows along the way.
Related to multiple users possibility, you can customize user roles and permissions inside CMS. It’s useful because you can set permissions to let your team members contribute only as much as they should. They can only have access to what they need – it will prevent any mistakes along the way for them to alter something they shouldn’t.
Separate content from design
If you want to make some changes in the looks and design of your website, you can easily access it within CMS. Keep your site’s design fresh and modern. Good design and content can inevitably leave a strong impression on the users. It can also refer to search engines – they can rank websites based on the overall freshness of their content.
The good news is that when you are creating and editing content, it stays separate from the front-end design. It allows you to make design changes without fear of interfering with the site’s content and functionality. CMS makes the process easy for all users to manage website changes. With the Gauss Box, you can accomplish all of the above. Implement a modern and flexible platform and make your team member's life easier with the CMS module. Schedule a meeting with us if you want to access CMS features. Our team will be happy to consult with you.