You probably already heard someone use in the conversation the abbreviation CRM. If you're not sure what it stands for or what is the exact meaning or purpose behind it, we'll try to make it clear for you.

When you’re dealing with clients, there are various processes you need to go through to close the deal. As part of CRM software, lead management will help you acquire and manage leads until they become sales-ready. As we spoke about in our earlier blogs, we can’t stress enough how important software tools are and how can they change your work life.